Emulating the success of their national football team this weekend in South Africa, it was Spain again, this time in the shape of Ana and Manuel, who win Renault’s 4 -week road trip across Europe, “Very Good Trip”. In triumphant the tough contest, the couple walked away with the keys to both a New Mégane Coupé-Cabriolet and a Wind Roadster.
On 10 July, the 16 contestants from the eight European participating countries (Belgium, France, Spain, Germany, Italy, Switzerland, The Netherlands and United Kingdom ) were reunited in Paris to find out who would emerge triumphant at the end of “Very Good Trip”, Renault’s TV reality show shown on the web, which launched on 7 April.
all teams had travelled almost 5,000 km and crossed four countries during the road trip, carrying out around twenty challenges, some physically demanding, some funny and all offbeat. At the end of the journey , the obvious winners were the Spanish team, Ana and Manuel, aged 25 and 26, both from Madrid, who managed to arrest web users’ imagination and got their votes.
Close to a million web users followed their journey !
“Very Good Trip” was a tremendous success , proving the efficiency of Renault’s latest , new concept of a TV reality adventure broadcast on the web. Overall, almost 13 hours of programming showing the contestants ’ exploits was broadcast on the dedicated website .
Each pair of participants built up a whole community of fans through social networking sites (Facebook, Twitter, YouTube and Flick’r). In total, close to one million web users followed the candidates ’ adventure on the site www.verygoodtrip.renault.com. The Facebook fan page attracted a highly active community of 8,000 fans.
A lucky year for Spain
Following the example of their national football team, World Cup champions in South Africa, the winners Ana and Manuel showed courage , fighting spirit and ingenious skills to complete the tests and complete the journey .
In order to win Very Good Trip, they not only needed the support and votes of internet users, but they also had to carry out weird and wonderful tasks. Ana and Manuel won 20 of the challenges, including making a 14-metre long scarf in the colours of their country – which gave them 5,000 extra points. Spain eventually finished ahead of Switzerland and France, who took second and third places on the podium.
New Mégane Coupé-Cabriolet and Wind Roadster: fantastic prizes for a unique adventure
In winning the contest , the Spanish team walked away with the keys to the two latest additions to the Renault range plus one full year insurance and free fuel : New Mégane Coupé-Cabriolet and Wind Roadster, two vehicles synonymous with travel, enjoyment and freedom.
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